martedì 6 maggio 2008

If you dream of visiting Italy, why don't you dream of investing here?

International opinion polls, and my personal experience, indicate that Italy is the country that people the world over most want to visit.

So why not invest there too?

In terms of lifestyle, Italy has been getting good press for centuries. But even though it is in the G8 club of most industrialized nations, it's not the place investors think about looking into. Watch this space as I try turn that perception upsided down.

Bad press usually has a grain of truth. There is a garbage problem in Naples and surrounding cities. But that's like looking at Three Mile Island and applying that image to Pittsburg, or assuming that all of New Jersey is Newark (no offence to the people who are trying to turn Newark around.